T3 recently launched the upcoming commercial project for The Kanakia Group, named Wallstreet.The launch took place at St. Regis Mumbai.
The T3 team lived up to their motto- Think. Create. Inspire., by coming up with an out of the box idea which added a twist to the box cricket tournament. The pitch was systematically designed in the shape of a Boomerang, sticking to the theme of the commercial enterprise. Three batsmen were present on the pitch at the same time, making it an exuberant experience.
There were many art installations, to name a few – we had a Money Box with notes flying inside it to be grabbed, a Modern Office Installation stacked up gorgeously with part black and white cloth in one corner and was loadedwith typewriters and antique phones etc. Plus a life size structure of the New York Bull right from the Wallstreet!
A Share Market game - "Kanakia Stock Exchange" was played with the audience of 400 in number and that too simultaneously. It was especially curated by us for Kanakia and to the theme of Wallstreet.
Further to the spectacular game came the performances, The Aerial Act and A Shadow Act, telling the story of life at Wallstreet.
The cherry on top on the cake was the 2D projection mapping on two bulls.